What is GEO? Generative engine optimization, explained.
GEO is making sure AI assistants that write their answers — ChatGPT, Claude, Google’s AI Overviews — name your business and cite your site when someone asks for a recommendation.
GEO, defined
Generative engine optimization (GEO) is the practice of earning mentions and citations inside answers written by generative AI. When someone asks an assistant for the best option, it writes a short answer and names a few businesses. GEO is about being one of them.
What moves the needle
- Pages that answer the exact questions buyers ask, in their words
- Being mentioned on the sites the assistants already cite
- Clear, consistent facts about your business everywhere it appears
- Comparison pages that put you next to the names assistants already know
- An llms.txt file that gives assistants a clean brief about you
How SearchAgent helps
It asks your buyers’ questions to ChatGPT, Claude and Google AI Overviews on a schedule, records who is named and which sites are cited, and turns every question where you were missing into a page idea — including brand-versus pages for the competitors named most.
Questions
- Is GEO the same as AEO? They are close. AEO is about any answer engine quoting your page; GEO focuses on generative assistants that write an answer and name businesses in it. The same pages tend to serve both.
- Can I see what ChatGPT says about my business? Yes. Ask it directly, or track a set of questions on a schedule so you can see the change over time.
About SearchAgent
SearchAgent, by Agent360, is a team of AI agents that tracks your business on Google and in AI answers from ChatGPT, Claude and Google AI Overviews, then writes, publishes and refreshes the articles that close the gaps, set up and run with our team. Plans start at $97 a month, month to month.
