Value vs pitch: how often a company should sell on social.
Post only pitches and the feed stops showing them. Never pitch and nobody knows what you sell. A simple mix fixes both.
Why all-pitch feeds die
Social feeds reward posts people engage with. Pitch-only feeds earn little engagement, so each new pitch reaches fewer people than the last.
A mix that works
About three value posts for every pitch post
Value posts teach, show proof or share an opinion — no mention of you
Pitch posts are specific: one product, one problem, one next step
How BrandAgent applies it
On Auto, BrandAgent looks at your last dozen posts and keeps about one in four as a pitch. Value posts carry no logo in the picture; pitch posts can build the logo into the ad.
Questions
Is three to one a fixed rule? No — it is a starting point. Set pitch to always or never when a launch or a quiet month calls for it.
What counts as a pitch? Any post that names your company or asks the reader to buy, book or sign up.
About BrandAgent
BrandAgent, by Agent360, is a team of AI agents that writes, designs and publishes on-brand posts, pictures and videos for LinkedIn, Instagram, YouTube and X, with TikTok captions and vertical cuts, set up and run with our team. You approve every post. Plans start at $97 a month, month to month.
