Do we lose anything by leaving the marketplace apps?

You keep your own booking page on your own site, and new clients book there without a commission. Your client list, their visit history, notes and cards on file live in your account rather than on a marketplace profile. Reminders, the waitlist, rebooking texts and review requests all run from the same place.

How do late-cancel and no-show fees get charged?

Clients leave a card on file when they book and see your cancellation policy before they confirm. A late cancel or a no-show charges the fee you set to that card and sends the client a short note explaining why. You can waive the fee with one click when there is a good reason.

Can clients pick their stylist?

Yes. Your booking page shows the stylists who offer each service, with their own hours and time off. Color and chemical services keep the appointment long enough for processing time while the stylist is free to take a cut in between.

Marketing for salons & barbers: Your own booking page, every chair full, no marketplace fees.

Booked runs the website, search, ads and follow-up for hair, nails, lashes, brows, barbers.

What gets in the way

Marketplaces take a cut of every new client
Late cancels and no-shows eat the day
Clients drift between visits

What we run for you

Your own booking page with stylist choice and processing time
Card on file with a clear cancellation policy
A waitlist that fills gaps
Rebooking nudges at the right week

What is built in

Your own booking page, with no commission on new clients
Stylist choice, service durations and processing time built in
Card on file with a clear cancellation policy, shown before they confirm
Late-cancel and no-show fees charged to the saved card
A waitlist that fills gaps by text
Rebooking nudges at the right week for each service
Confirmations and reminders by text and email
Review requests after every visit

Questions

Do we lose anything by leaving the marketplace apps? You keep your own booking page on your own site, and new clients book there without a commission. Your client list, their visit history, notes and cards on file live in your account rather than on a marketplace profile. Reminders, the waitlist, rebooking texts and review requests all run from the same place.
How do late-cancel and no-show fees get charged? Clients leave a card on file when they book and see your cancellation policy before they confirm. A late cancel or a no-show charges the fee you set to that card and sends the client a short note explaining why. You can waive the fee with one click when there is a good reason.
Can clients pick their stylist? Yes. Your booking page shows the stylists who offer each service, with their own hours and time off. Color and chemical services keep the appointment long enough for processing time while the stylist is free to take a cut in between.

How Booked works

Strategy call: A 15-minute call about your business, your area and your goals. We recommend a plan — or tell you if we are not a fit.
Build: We build your site, brand kit, CRM, booking page and first campaigns. You review before anything goes live.
Launch: Posts, ads and instant follow-up switch on. Every lead is answered and routed to your calendar.
Improve: We review the numbers with you, move budget to what works, and keep adding to what compounds.

Plans

Starter — $297/month: 10 social posts, 100 articles a month; ad spend managed up to $1,500 a month; 1 location; 25 keywords tracked; Website built, hosted & kept up to date; SEO, local SEO & Google Business; AEO & GEO for AI search; Google, Instagram & Facebook ads, managed by us; Landing pages for every campaign; Conversion testing on every page; Retargeting campaigns; Website chat & lead forms; Instant text & email reply to every lead; Online booking with deposits, card on file and reminders; Waitlist that fills cancellations; Intake and consent forms; Review requests after every visit; CRM with unlimited users; Live dashboard & monthly report.
Pro — $497/month: everything in Starter, plus 20 social posts, 200 articles and 2 short video ads a month; ad spend managed up to $5,000 a month; 1 location; 100 keywords tracked; 24/7 AI phone answering & booking; Classes, memberships and failed-payment recovery; Rebooking texts by service cadence; SMS coupons, scanned and redeemed at your counter; Dedicated Customer Success manager.
Scale — $597/month (best value): everything in Pro, plus 40 social posts, 400 articles and 4 short video ads a month; ad spend managed no cap; up to 3 locations; 250 keywords tracked; Win-back texts & emails to past customers; Your own strategist; Competitor tracking on Google & AI search.