Marketing for med spas: Consults booked, deposits in, chairs full.
Booked runs the website, search, ads and follow-up for aesthetics, injectables, lasers, skin.
What gets in the way
- Calls go to voicemail and the lead books elsewhere
- No-shows on free consults
- Rebooking depends on someone remembering
What we run for you
- Deposits on consults with a card on file
- Intake and consent forms before the visit
- HIPAA-conscious reminders and rebooking by treatment cadence
- Review requests after every visit
What is built in
- Deposits on consults, charged through your own Stripe account
- Card on file with a clear cancellation window and no-show fee
- Intake and consent forms sent before the visit
- Texts that name your business and the time, never the treatment
- Rebooking prompts by treatment cadence
- A waitlist that fills cancellations by text
- Review requests after every visit
- A text back to every new lead within minutes, day or night
Questions
- Is texting clients about treatments a HIPAA problem? Our texts are careful by default: confirmations and reminders name your business, the date and the time, never the treatment. Intake and consent answers sit behind a private link, not in the message, and marketing texts only go to clients who opted in. We are not your compliance counsel, so check your own obligations, but nothing clinical goes out in a text.
- Can we take a deposit on a free consult? Yes. Any service can take a deposit, including a consult that is otherwise free. The client pays it on your booking page through your own Stripe account, and the time is held while they do. You choose whether the deposit is refunded when they cancel inside your window, and it is kept when they no-show.
- How do rebooking prompts work for injectables? Each service carries its own return rhythm, so injectables, laser and skin treatments each get their own. When a client is due and has nothing on the calendar, they get a short text with your booking link. It only goes to clients who opted in to marketing texts, inside the hours you set.
How Booked works
- Strategy call: A 15-minute call about your business, your area and your goals. We recommend a plan — or tell you if we are not a fit.
- Build: We build your site, brand kit, CRM, booking page and first campaigns. You review before anything goes live.
- Launch: Posts, ads and instant follow-up switch on. Every lead is answered and routed to your calendar.
- Improve: We review the numbers with you, move budget to what works, and keep adding to what compounds.
Plans
- Starter — $297/month: 10 social posts, 100 articles a month; ad spend managed up to $1,500 a month; 1 location; 25 keywords tracked; Website built, hosted & kept up to date; SEO, local SEO & Google Business; AEO & GEO for AI search; Google, Instagram & Facebook ads, managed by us; Landing pages for every campaign; Conversion testing on every page; Retargeting campaigns; Website chat & lead forms; Instant text & email reply to every lead; Online booking with deposits, card on file and reminders; Waitlist that fills cancellations; Intake and consent forms; Review requests after every visit; CRM with unlimited users; Live dashboard & monthly report.
- Pro — $497/month: everything in Starter, plus 20 social posts, 200 articles and 2 short video ads a month; ad spend managed up to $5,000 a month; 1 location; 100 keywords tracked; 24/7 AI phone answering & booking; Classes, memberships and failed-payment recovery; Rebooking texts by service cadence; SMS coupons, scanned and redeemed at your counter; Dedicated Customer Success manager.
- Scale — $597/month (best value): everything in Pro, plus 40 social posts, 400 articles and 4 short video ads a month; ad spend managed no cap; up to 3 locations; 250 keywords tracked; Win-back texts & emails to past customers; Your own strategist; Competitor tracking on Google & AI search.
